Adidas

brief: celebrate Messi's 5th Ballon d'Or (reactive)

client: Adidas

agency: iris Worldwide

Leo Messi, shortlisted for the FIFA Ballon d'Or 2015, actually won this award for the 5th time on 11th January 2016. 
Team Messi picked one of our concepts ("You can count them on one hand") to spread the news on social media and celebrate the winner.