brief: create content for the website You Need To Hear This (Philips + Noisey music by Vice), a special project exploring evolution in music and innovation in sound.
Promote Philips headphones involving the users and music lovers.
insight: music affects our perception of reality. Just like a filter, it influences the way we see things around us.
idea: we gave passersby a pair of headphones, and asked them to draw some London landmarks while listening to different kinds of music. Then we compared the results and showed how similar tones led to similar colours and drawing styles.