brief: metro station domination - Milano Duomo. We were asked to promote the three daily flights from Milan to Dubai, arousing interest among travellers in all the activities that this city has to offer. 

idea: to boost the concept of Dubai, the city with no boundaries, the walls have been coated with evocative images that literally get out of the framework of the billboards - allowing passers-by to live, even for a moment, an immersive experience in the city where everything is possible.

client: Emirates
agency: Geometry Global (Milan)
art director: Alessandro Cini

'Dubai, la città senza confini', lo dicono Emirates e Geometry Global