brief: celebrate the 23rd victory of John McGuinness at the Isle of Man TT 2015 with a print ad.

idea: people doubted he could win again, and were betting against him. 
He proved them wrong and went even further, so we used the betting slip as a visual to provoke and emphasise this victory and the new lap record he set. 

The ad was sent to the client as proactive work, and it was meant to follow the print campaign shown below.

client: Honda 

agency: Karmarama