brief: launch Google Assistant in Italy through 2 TVCs, OOH, digital display, radio spots and more. Change the perception of Google from "answers" to "actions".
The international team (40+ people) worked across 4 markets: Italy, France, Germany and the UK.
client: Google Italia
agency: R/GA London
Art Director: Valerio Oliveri
WINNER: Integrated Campaign of the Year, Campaign Tech Awards
Watch the case study here (credits: Nick Paget, Creative Director)
The campaign kickoff @San Siro stadium (Milan, Italy)