brief: launch Google Assistant in Italy (along with the UK, France and Germany), through 2 TVCs, OOH, digital display, radio spots and more. Change the perception of Google from "answers" to "actions".
The team (40+ people) worked across 4 markets: Italy, France, Germany and the UK.

client: Google Italia
agency: R/GA London
Art Director: Valerio Oliveri

WINNER: Integrated Campaign of the Year, Campaign Tech Awards

Watch the case study here (credits: Nick Paget, Creative Director)